Earth Day 2025: These products are changing the world, one package at a time

When beauty also cares for the planet

This Earth Day, Bloomeffects reminds us that real beauty begins at the root—literally. Growing its ingredients responsibly in tulip fields in Amsterdam, the brand celebrates its commitment to the planet through clean formulas and sustainable practices. Beyond skincare, its mission is to protect the earth that gives life to its star ingredient, promoting a conscious beauty cycle that honors nature every day of the year.

Natural freshness with less waste

With 17 fragrances to choose from and a natural odor-fighting formula with enzymes, minerals, and botanical extracts, Fulton & Roark ‘s refillable deodorant is a small change with a big impact. In addition to caring for your skin, it helps reduce waste thanks to its reusable packaging—and it’s also easy on your wallet. Because being sustainable can also smell amazing.

Kiehl’s favorites now in eco-friendly format

Kiehl’s is transforming skincare routines with its line of refillable products, which reduce up to 81% of the plastic used in traditional packaging. From its iconic Ultra Facial Cream to the classic Creme de Corps and Amino Acid Shampoo, you can now refill your favorites without generating so much waste. And the best part: their effectiveness remains intact.

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Skincare that sows the future

From the magical island of Jeju in Korea to the shelves of Sephora, Innisfree has built a clean and conscious philosophy. With vegan formulas, cruelty-free certification, and packaging made from recycled glass and plastic, the brand not only cares for your skin, but also for the planet. Through partnerships with TerraCycle, Beauty (Re)Purposed, and the Arbor Day Foundation, it has planted more than 304,000 trees worldwide and continues to protect forests like the Gotjawal, home to the natural ingredients that make its products so special.

Sephora and the sustainable future of beauty packaging

With initiatives like Beauty (Re)Purposed, in partnership with Pact Collective, you can bring your empty containers (even if they’re difficult to recycle) to any Sephora store to give them a second life. Plus, with more and more brands offering refillable versions—like Saie, Crown Affair, Replica , and iNNBeauty —caring for the planet can start by simply restocking what you already love.

Luxury hydration with an eco-conscious mindset

With irresistible notes of vanilla, coconut, and pink sugar, Fenty Skin’s Jumbo Butta Drop Whipped Oil Body Cream in Vanilla Dream is a pure delight for the senses. But it’s not all about the scent—its formula, with nearly 25% rich butters and a blend of seven essential oils, deeply nourishes skin, leaving a healthy glow (without the stickiness). The bonus? Its packaging is recyclable—just rinse and separate the pieces. Because sexy skin can be sustainable, too.

More than packaging: materials that respect and protect

Inspired by the devastating impact of the Great Pacific Garbage Patch, NERRĀ redefined its vision of luxury with a firm commitment: minimizing plastic use and prioritizing sustainable materials without compromising the experience. Its packaging, crafted from aluminum, glass, and FSC-certified paper, not only reduces the ecological footprint but also elevates the ritual of self-care through a sensorial aesthetic.

Nordstrom wants your packaging, and the planet will thank you.

Your empty beauty containers don’t have to end up in the trash. With Nordstrom’s BEAUTYCYCLE program , you can bring your used products—any brand, no matter where you purchased them—to the recycling bins at any Nordstrom, Rack, or Local store in the continental U.S. Nordstrom’s goal is ambitious: to recycle 100 tons of beauty waste by the end of the year. Every bottle counts!