Panama Presents New Country Brand as “Host of the World”
PANAMA, August 27, 2026 — Panama has presented a new country brand that will project its identity and strengths internationally under the concept “Host of the World.”

The branding effort is intended to support how Panama presents itself abroad, including its role as a meeting point, logistics hub and tourism destination. The announcement gives public and private institutions a new visual and strategic reference for international promotion.
The source report was published on August 26, 2026. Panama Now Online will follow official updates as the story develops.


