The National Assembly (AN), harassed by the scandals of the forms, donations and contracts, has decided to hire a company specializing in communication strategies to try to improve its image.
According to Panama Purchase documents, the legislature intends to spend $ 48,800 in the coming months, in the midst of the internal campaigns of the main parties in the country, controlled mostly by members of the National Assembly and at the close of the general elections of the May 5, 2019.
The company chosen for this task is Strategic Communications Holdings, Inc.
The Assembly, apart from communication consultants, has a Public Relations team.
Experts in strategic communication consulted by this newspaper, such as teacher and journalist Barbara Bloise, warn that any effective campaign of this type is based on integrity and morality.