Flor de Caña Rum, the first distillate in the world certified Carbon Neutral and Fair Trade, has announced the opening of registrations for the Sustainable Cocktail Challenge 2024, a unique platform that seeks to inspire and promote sustainable cocktails among the global community of bartenders to build together a greener future.

Bartenders in Panama looking to showcase their talent and creativity by making sustainable cocktails can register for the competition starting in April by visiting www.flordecanachallenge.com and following a few simple steps. The site includes detailed information on the competition criteria, guidelines and conditions.

The initiative invites bars and bartenders to create sustainable cocktails with Flor de Caña Rum and using sustainable ingredients and techniques. In addition to being available on the menu so that consumers can enjoy them, these original cocktail creations participate in a competition that will award the best sustainable cocktail in the country. The winning bars and bartenders from each country will then qualify to participate in the Sustainable Cocktail Challenge Global Finals taking place in exotic Nicaragua in 2025.

Through this platform, Flor de Caña will also work closely with bar managers and bartenders in an educational effort to highlight the importance and benefits of adopting sustainable practices in their daily operations. For this effort, there is the participation of the Sustainable Restaurant Association, a non-profit organization based in the United Kingdom that promotes sustainability in bars and restaurants and will be providing resources and advice to participants.

Ernys Jordan from the Hilton Hotel represented Panama in the 2023 Global Sustainable Cocktail Challenge Final, where Julie Nguyen from Opium Bar in Thailand won, Andrea Marseglia from Bar Teresa Cocktail in New Zealand won second place, and Lacey-Jane Roberts from Bar Published in third place. on Main in Canada.

More than 30 countries participate in the Sustainable Cocktail Challenge, which is a celebration of Flor de Caña’s historic commitment to sustainability, and a way to share and promote these values ​​with the global bartending community. In addition to being the first rum in the world certified Carbon Neutral and Fair Trade, it is distilled using 100% renewable energy and all CO2 emissions generated during fermentation are captured and recycled. The brand has also planted one million trees since 2005.

About Flor de Caña Rum

Flor de Caña is a premium rum brand and the first distillate in the world certified Carbon Neutral and Fair Trade. With a family history since 1890, it is distilled with 100% renewable energy and aged naturally at the foot of an active volcano without sugar or artificial ingredients. The brand has been recognized as a global leader in sustainability with distinctions such as “Sustainable Spirits Producer” (France), “Ethical Brand Award” (UK) and “Best Sustainable Rum Distillery” (USA). www.flordecana.com